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Popularity: 100% [?]
29
Apr
Posted in Web Site Marketing by neo2012 |
This article and many more that focus on SEO, adsense, marketing and promotion can be found on Million-Dollar-Website.com.
3 Simple Steps For Revealing Marketing Secrets Of The Experts
By Greg Root
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers.The Method
My method is easy to follow. There’s 3 basic steps:
1.Examine several communication tools the experts use such as an email or sales page.
2.Compare these tools and search for similarties.
3.Collect the common points and implement those findings.
For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase “internet marketing experts index”. Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.
Now you know my method. Next, I reveal the secrets my system has uncovered. The following sections disclose the common factors of various communication tools.
Web Sales-Copy Page
I’ve looked at, and studied countless web sales pages. (I estimate at least 50) Most of them have:
Red verdana headline in quotations
Testimonials (usually near the top)
Time or quantity limitations
A guarantee symbol graphic
Photo scan of their signature
Professional photograph
Background logo images
An audio or video
Free bonuses
Prices ending in the number 7
Most Cost Effective and Productive Ezines to Advertise In
I’m currently subscribed to about 30 ezines that I advertise in. My experience has shown that the most cost effective and productive ezines to advertise in usually have:
A testimonial page
Contact info including phone number and address
Solo ads running regularly (If they sell solo ads and you never see any, it’s a bad sign)
A form for submitting ads
Require subscribers to double opt-in
Have a long waiting period for running my ad (indicates a very popular ezine for advertising)
Email Advertising
About 15 of the newsletters I’m subscibed to are from online experts like Yanik Silver, David Vallieres, Mike Filsaime, Russell Brunson, Len Thurmond, and others. When they send an advertisement in the email I note the common points are:
An irresistible headline that poses an open-ended question or statement
It’s personalize
Short double spaced paragraphs
Bulleted benefits statements
Limited time of offer or quantity available
Special price or bonus for limited number of responders (i.e. the first 50 customers get half off)
Guarantee
P.S. that states a major benefit
Note: I save the most persuasive ads in a separate folder for study.
Search Engine Optimization (SEO)
I learn a lot about my competitors’ SEO techniques by examining their linking campaign. I initially do a search for keywords related to my website. Next I get the url’s of my competition. Finally, I use an online tool at http://www.marketleap.com/publinkpop to reveal the following:
How many links my competition has
Who links to them
Ideas for who to approach for link exchanges
Other related websites
I also use SEO Elite, a free tool to compare:
Keywords used
Keyword Density
Meta tags
Meta Description
That’s just some of the specifics. More can be revealed by examining the benefits statements listed on the expert’s sales page or in their emails. You can get clues to the info. you need to study. For example, one benefit statement for a sales page info. product might say “The 3 Things Every Sales Copy Page Must Have to be Successful.” So, now you know you’re looking for 3 things they ALL have in common.
Remember to get the big picture, look for similiarities, then study the details. That’s the key to reveal the marketing secrets of the masters.
About the author:
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains ‘The Ezine Ad Tester’ at http://www.maxprofitpro.com/- See the results of his ezine advertising campaigns to find the best ezine advertising resources on the internet.
Popularity: 24% [?]
29
Apr
Posted in Web Site Marketing by neo2012 |
This article and many more that focus on SEO, adsense, marketing and promotion can be found on www.Million-Dollar-Website.Com
Not Tracking Your Clicks? You’re Competition is…
By Andrew Murray
In this article we will discuss the importance web site tracking and explain to you why it is so important to pay attention your current web traffic. Understanding what your visitors do on your site is crucial information, not to mention interesting For example, I continuously track what happens once my prospects hit my Emerald Passport site http://www.joinemeraldpassport.com since it makes me $1000 per sale. Knowing what my prospects do gives me a better idea as to where I need to improve and whether my advertising campaigns are cost effective.
If your visitors proceed to purchase a product but then a large majority leave the site when they get to a specific page in the order process then you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%.
This is just an example; there are many reasons why you want a detailed analysis of your site visitors. Most website hosting services offer a stats package that you can study. If you’re not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don’t have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you’ve had. You’ll be missing out on vital information that can help strengthen weaknesses in your site.
A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links. Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.
Basically two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites.
“SuperStats” is another recommended traffic logging service. These services do not use your log files. Typically a small section of code is placed on any page you want to track.
When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.
Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as
Analog.
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A good traffic logging service would provide statistics
pertaining to the following:
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* How many people visit your site?
* Where are they from?
* How are visitors finding your site?
* What traffic is coming from search engines, links from other sites, and other sources?
* What keyword search phrases are they using to find your site?
* What pages are frequented the most - what information are visitors most interested in?
* How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment. The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software.
The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor’s browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.
The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave.
Generally, if you’re not getting 2 page views per visitor then you should consider upgrading your site’s content so your visitors will stay around longer. If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors’ category if they visit again. This is a good way to track new visitors to your website. Page views are a good indication of how “sticky” your website is.
A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are
staying on your site for a long time and surfing. Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn’t be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It’s up to you to use it.
About the author:
Andrew Murray is a top 10 Director with Emerald Passport and
Profit Masters Team. In 9 months, he has made 105,000 using
his unique marketing system. To learn more about his amazing
system visit http://www.JoinEmeraldPassport.com
Popularity: 21% [?]
